Are you seeking the best time to post on LinkedIn to enhance your visibility? You’re not alone. Today, LinkedIn has become a crucial platform for businesses and professionals aiming to broaden their networks, share expertise, and amplify their brand presence.
With an expansive user base of over 700 million, LinkedIn is a dynamic marketplace of ideas and opportunities. Yet, making a mark in this crowded space can be a formidable challenge. The key lies not just in what you post, but crucially, when you post. This is where a solid LinkedIn marketing strategy comes into play.
Understanding the best time to post on LinkedIn is important. This strategic knowledge can significantly boost engagement and reach, particularly for those looking to elevate their presence on this professional networking platform.
This blog is dedicated to unraveling this secret, equipping you with insights and strategies to optimize your LinkedIn posts for maximum impact.
Best time to post on Linkedin according to the Week
Knowing the right day and best time to post on Linkedin can significantly boost your visibility and engagement. To leverage this effectively, learning how to schedule posts on LinkedIn is essential. Each day of the week offers unique opportunities to connect with your audience.
Let’s explore the most effective times to post from Monday to Sunday, ensuring your content gets the attention it deserves.
Mondays: The Week’s Starting Line
Think of Monday, around 11 AM, as the start of a race. Everyone’s getting ready for the week. Your post can be like a “Good morning!” to everyone. Then, from 12 PM to 2 PM, it’s lunchtime. Imagine sharing a cool story while everyone’s having a sandwich and checking their phones.
Tuesdays: Catching the Early Birds
Some people get up early on Tuesdays, like 6 AM to 8 AM. Share something fun or interesting for people who wake up first. At lunchtime, from 12 PM to 2 PM, post something again for those taking a break from work or school.
Wednesdays: The Busy Buzz
Wednesday at noon is like the busy bee time on LinkedIn. From 12 PM to 2 PM, everyone’s checking in. It’s a great time to share something that everyone will talk about.
Thursdays: Afternoon Thoughts
Thursday afternoons, around 2 PM, are more chill. People might be thinking about the weekend. This is a good time to share something that makes them think or smile.
Fridays: Wrapping Up the Week
At 8 AM, say “Hi” to your early friends on Friday morning. Then at lunch, from 12 PM to 2 PM, it’s your last chance to share something cool before the weekend.
Saturdays: Quiet Time
Saturdays on LinkedIn are quiet. Not many people are active, so if you post, make it something light and fun. Maybe share a story or a fun fact.
Sundays: Getting Ready for Monday
On Sunday evening, around 6 PM, people start thinking about Monday. It’s a good time to post something encouraging or helpful that gets them ready for the new week.
Best time to post on LinkedIn according to the Location
Wondering when is the best time to post on LinkedIn, if you reside in a certain location, say India? Well, don’t worry, and follow the next section to get some of the best ones for your region.
| Location | Morning | Lunch | After Work/Evening |
|---|---|---|---|
| United States (EST) | 8 AM to 10 AM | 12 PM to 1 PM | 5 PM to 6 PM |
| Europe (CET) | 9 AM to 11 AM | 12 PM to 2 PM | 6 PM to 7 PM |
| Asia (IST) | 7 AM to 9 AM | 1 PM to 2 PM | 6 PM to 7 PM |
| Australia (AEST) | 8 AM to 10 AM | 12 PM to 1 PM | 5 PM to 6 PM |
United States (Eastern Standard Time – EST):
Morning Spark (8 AM to 10 AM EST): As the sun peeks over bustling American cities, imagine your post being the first good news of the day. It’s when professionals are most receptive, sipping their morning coffee and scrolling through LinkedIn to gear up for the day ahead.
Lunch Break Buzz (12 PM to 1 PM EST): Picture a vibrant lunch scene where professionals take a breather. Your post becomes part of this pause, offering insights or inspiration sandwiched between their busy schedules.
Evening Wind-Down (5 PM to 6 PM EST): As the sky dims, your post lights up the LinkedIn feed of professionals unwinding. It’s the perfect time to share reflective or motivational content that resonates with their evening contemplations.
Europe (Central European Time – CET):
Morning Momentum (9 AM to 11 AM CET): Visualize the historical beauty of European cities awakening. Your post meets professionals as they begin their day, igniting discussions and ideas amidst the charm of ancient streets and modern business life.
Midday Engagement (12 PM to 2 PM CET): Lunch in Europe is an affair of relaxation and connection. Your post adds flavor to this time, becoming a talking point in cafes and offices across the continent.
Early Evening Insights (6 PM to 7 PM CET): As the European day fades away, your post becomes a beacon of knowledge and inspiration, catching professionals in their moments of early evening response.
Asia (Indian Standard Time – IST):
Early Riser Engagement (7 AM to 9 AM IST): Imagine greeting the early risers in Asia with a post that sparks their curiosity and enthusiasm for the day ahead. It’s a serene time, ideal for sharing motivational or insightful content.
Lunchtime Connection (1 PM to 2 PM IST): As the afternoon sun shines high, your post becomes part of the midday respite. Engaging with professionals is a strategic moment as they unwind and reflect over lunch.
Evening Unwind (6 PM to 7 PM IST): Your post enters the peaceful evening setting, offering relaxation and reflection as professionals in Asia close their day and look forward to family time and personal projects.
Australia (Australian Eastern Standard Time – AEST):
Bright Morning (8 AM to 10 AM AEST): As Australia basks in the morning sun, your post becomes a part of the vibrant start to the day. It’s an opportunity to share uplifting content that energizes and inspires the Aussie LinkedIn crowd.
Lunchtime Leisure (12 PM to 1 PM AEST): Visualize a laid-back Australian lunchtime. Your post joins this leisurely hour, offering light, engaging content that complements their relaxed midday break.
Afternoon Farewell (5 PM to 6 PM AEST): As the Australian day winds down, your post resonates with those reflecting on their accomplishments and planning for tomorrow. It’s a time to share content that leaves a positive, lasting impression on their minds.
Best time to post on LinkedIn according to the Industry
Want to know the best times to post on LinkedIn for different kinds of businesses? Every type of business, like shops, companies, hospitals, and schools, has its own best time to share stuff on LinkedIn.
We’re going to look at when these businesses should post to get the most people to see and like their posts!
| Industry | Early Morning | Midday | Late Afternoon/Evening | Weekends |
|---|---|---|---|---|
| B2C Businesses | 7 AM to 8 AM | – | After 6 PM | Good time |
| B2B Businesses | 9 AM to 11 AM | 12 PM to 1 PM | – | – |
| Healthcare Companies | 6 AM to 7 AM | – | After 8 PM | – |
| Higher Education | 10 AM to 11 AM | – | 4 PM to 5 PM | – |
B2C (Business-to-Consumer) Businesses:
B2C businesses on LinkedIn have a unique opportunity to engage with a diverse audience, including potential customers, industry peers, and thought leaders.
Consider early mornings (around 7 AM to 8 AM) or evenings (after 6 PM) on weekdays for maximum impact. Weekends can also be golden opportunities, as consumers have more leisure time to explore and engage with content.
B2B (Business-to-Business) Businesses:
B2B audiences on LinkedIn are seeking professional growth, industry insights, and valuable networking opportunities. The most effective posts resonate with these needs during the typical workday.
Capture their attention with posts scheduled for mid-morning (9 AM to 11 AM) or during the lunch hours (12 PM to 1 PM) on weekdays. These are peak times when professionals take a break from their tasks and turn to LinkedIn for updates and networking.
Healthcare Companies:
The healthcare industry encompasses a wide range of professionals, many of whom work at unconventional hours.
Early mornings (6 AM to 7 AM) and late evenings (after 8 PM) on weekdays are often effective. These times can align with shift changes and breaks, offering optimal opportunities to reach healthcare professionals.
Higher Education:
The higher education sector on LinkedIn includes educators, administrators, and students, each with their distinct schedules and browsing habits.
Posting in the late afternoons (4 PM to 5 PM) on weekdays can effectively reach educators and students as they wind down from their academic responsibilities. Mid-mornings (10 AM to 11 AM) are also favorable, especially for engaging with administrative professionals and thought education leaders.
How to find YOUR best time to post on LinkedIn
If you’re new to LinkedIn and looking for the best times to post, start with the basics: weekday mornings (8 AM to 10 AM) and lunch hours (12 PM to 2 PM) are generally effective. These times catch many professionals during their active hours. But remember, these are just starting points.
To nail down the best times for your posts, dive into LinkedIn Analytics. Track your posts’ performance in a spreadsheet, noting your engagement.
Over time, you’ll spot patterns that tell you when your audience is most active. This personalized approach takes you beyond general advice, helping you find the times that work best for you and your audience on LinkedIn.
If you want a detailed step-by-step guide on this method, we recommend you skip to the next section:
Access LinkedIn Analytics: Log into your LinkedIn account and navigate to your LinkedIn Profile. Navigate to the ‘Analytics’ tab, to access the in-built analytics tool.
Create a spreadsheet: Now create a spreadsheet with the days of the weeks and hours of the days.
You can access the spreadsheet through the provided link. Please note that the spreadsheet is set to ‘View Only,’ so make a copy of it before you begin using it.
Gather Data for Your Spreadsheet: Start experimenting by posting on your LinkedIn daily. For each post, that performs better, add one inside the spreadsheet, while for the one that performs worst, subtract one. Update these figures regularly, as engagement can grow over time.
Analyze and Identify Patterns: Set a routine (like weekly) to track any noticeable changes or trends in engagement related to specific posting times. Pay attention to any patterns that emerge, such as higher ones are represented with darker shades, while the lowest ones are represented with lighter shades.
Experiment Based on Insights: Based on your spreadsheet analysis, experiment with posting times. Adjust your content strategy according to the insights gained from the data.
Continuously Adapt Your Strategy: Keep tracking and updating your spreadsheet with data from LinkedIn Analytics. Stay adaptive and modify your ideal posting schedule based on fresh insights.
What is the worst time to post on LinkedIn?
The worst time to post on LinkedIn is typically during non-business hours, such as late at night from 10 PM to 5 AM. Posting during weekends, especially on Saturdays, tends to have lower engagement as many professionals are less active on the platform during their leisure time. It’s best to avoid posting during these times if you want to maximize your reach and engagement on LinkedIn.
Best Practices to Shine on LinkedIn
Know Your Audience: Understanding who you are speaking to is crucial. Tailor your content to meet the interests and needs of your LinkedIn audience. Whether they are industry professionals, potential clients, or peers, crafting messages that resonate with them can lead to higher engagement.
Utilize LinkedIn Analytics: Dive into the data. LinkedIn Analytics offers valuable insights into how your audience interacts with your posts. Analyze metrics like views, engagement rates, and demographics to fine-tune your content and posting strategy. Also if you prefer a feature-rich analytics experience, then it is recommended to make a switch to Top linkedin scheduling tools like Recurpost, Buffer, and Hootsuite.
Consistency is Key: Regular posting keeps you visible and on top of the game. Establish a consistent schedule for your LinkedIn updates. This doesn’t mean bombarding your audience daily, but rather finding a balanced posting frequency that keeps your audience engaged without overwhelming them. Also, try to use a LinkedIn post scheduler to automate the process.
Quality Over Quantity: Focus on creating quality content. High-quality, informative, and relevant posts will always outperform a high quantity of mediocre content. Remember, on LinkedIn, the emphasis is on creating professional and enriching content that adds value to your audience.
Engage With Your Audience: Interaction breeds engagement. Respond to comments, participate in discussions, and actively engage with your network. This not only boosts the visibility of your top-performing posts but also helps in building meaningful relationships.
Leverage LinkedIn Features: Make the most of what LinkedIn offers. From articles and posts to stories and videos, using a variety of content types can increase LinkedIn engagement. Don’t forget to explore LinkedIn’s latest features and tools to stay ahead.
Optimize for Mobile Users: With the majority accessing LinkedIn via mobile devices, ensure your content is mobile-friendly. This means considering how your posts look on smaller screens and keeping your content concise and easily digestible.
Stay Informed About Algorithm Changes: LinkedIn, like any social platform, frequently updates its algorithm. Staying informed about these changes can help you adapt your strategy to ensure your LinkedIn content continues to perform well.
Use Hashtags and Keywords: Incorporate relevant hashtags and keywords to increase the discoverability of your posts. However, use them carefully. Overusing hashtags can dilute your message and appear spammy.
Experiment and Adapt: Finally, don’t be afraid to try new approaches. Experiment with different types of content, posting times, and strategies. Use analytics to measure the impact and be ready to adapt based on what you learn. The best strategy is one that evolves with your audience and the platform.
LinkedIn vs. The Social Media Spectrum: Timing Your Posts Right
While we’re focusing on finding the best time to post on LinkedIn, it’s interesting to note how this differs from other social media platforms. Just like LinkedIn, each platform has its unique best times for posting.
So, if you want to have a glance at the best time to post on other social media channels then do follow this list.
- Best time to post on Instagram
- Best time to post on TikTok
- Best time to post on Facebook
- Best time to post on Twitter
- Best time to post on Reddit
- Best time to Post on Google My Business
Conclusion
You’ve got the keys to doing great on LinkedIn now! Remember, posting at the right times can help your posts be seen and liked by more people.
Whether you’re a business looking to chat with customers, a company wanting to connect with other professionals, or a school sharing cool stuff, picking the right time to post your content is super important. It’s all about matching your LinkedIn posts with when people are most likely to be looking at LinkedIn.
Keep your posts interesting and real, and use what you learn from looking at your post’s likes and comments to get even better. Try out different times and kinds of posts to see what works best. It’s like finding the perfect time to tell a story when everyone’s listening.
With these tips, you’re all set to make a mark on LinkedIn and have fun doing it!
Frequently Asked Questions
While it varies based on audience and industry, the best time to post on LinkedIn is during weekday mornings, particularly Tuesdays to Thursdays, between 8 AM to 10 AM local time. This is when most professionals are active on the platform.
B2B companies often find better engagement during regular business hours, especially early in the week, as their audience comprises professionals who use LinkedIn during work. B2C companies might see more engagement during lunch hours or early evenings, as consumers might check LinkedIn during breaks or after work.
Absolutely! Time zones play a crucial role. If your audience is global, consider the peak activity times in different regions. For a more localized audience, align your posting schedule with their typical workday hours.
Yes, different content types can perform better at different times. For instance, more in-depth articles might gain more traction in the evening when users have more time to read, while shorter updates or job postings might do well in the morning.
Aim for a balance. Posting once or twice a week can be a good starting point, allowing you to maintain visibility without overwhelming your audience. Remember, consistency and quality of content are more important than frequency.
Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.