Manually updating your Google Business Profile (GBP) may be inconvenient, especially if you manage multiple locations. That’s where Google Business Profile scheduling tools come to the rescue! These tools let you prepare your posts, offers, or events in advance and schedule them to go live automatically. This saves you hours of work and keeps your GBP buzzing with activity.
It’s time to choose the perfect scheduling tool for your agency. In this blog post, we’ll give you everything you need to know to make the best decision. We’ll cover all the important factors, like features, price, and integrations.
So, let’s get started!
How to Choose the Best GBP Scheduling Tool for Your Business
Choosing the right GBP scheduling tool is critical for your business’s online performance. Our advice is based on 24 hours of thorough research, input from agency owners, and a week of serious brainstorming.
This effort guarantees that the features we promote, such as video support and effective review management, are exactly what businesses require to stand out online. Our method was designed to make your decision-making easier and more informed while remaining consistent with your goals and initiatives.
1. Essential Features
- Video support: Visuals are crucial in real estate marketing. Make sure the tool can schedule video posts to your GBP.
- Success rate: A good GBP scheduling tool will have a higher success rate for posting. Google is known to reject posts for various reasons. Check if the tool automatically fixes the errors like resizing images to fit GBP requirements, preventing errors, and ensuring your posts look great.
- Support for CTAs: Include strong calls to action (like “Book a Viewing” or “Get a Free Quote”) directly in your GBP posts.
- Support for Offers and Events: Promote special offers and open house events to attract more leads through your GBP.
- Approval workflow: If you work with a team, streamline the approval of posts before they go live, especially when handling client accounts.
- Review Management: Respond to customer reviews promptly and professionally, directly from the tool’s dashboard.
- Analytics: Get data on your posts’ performance, which content resonates, and where you can refine your strategy.
- Bulk scheduling: Batch prepare and schedule Google Business Profile posts for multiple locations, saving you much time.
2. Budget
Pricing for Google Business Profile scheduling tools varies widely. Assess the features that are essential for you and what you’re willing to pay monthly or annually. Many tools offer different pricing plans to suit different business needs.
3. Ease of Use
A user-friendly interface is key! You want a tool that’s easy for your team to learn and use. A complicated setup will waste time and might discourage adoption across your agency.
4. Integration with other tools
- Canva: If you use Canva for graphic design, check if the tool integrates seamlessly to streamline your workflow.
- ChatGPT: Explore tools that offer possible integration with AI content generators like ChatGPT to quickly generate engaging post ideas.
- Zapier: Zapier connects different apps and tools. Make sure your chosen Google Business Profile scheduling tool has Zapier integration for maximum flexibility.
5. Support
Things don’t always go as planned! Make sure the tool provider offers excellent customer support. Look for options like live chat, email support, or a comprehensive knowledge base.
Top 10 Google Business Profile Scheduling Tools (based on our research)
Choosing the best social media scheduling tool can be challenging due to numerous options. We’ve compiled a list of the top tools, considering factors like ease of use, user feedback, pricing, automation capabilities, content creation, and analytics. Our goal is to provide the necessary information to help you make an informed decision and grow your business effectively.
#1 RecurPost
RecurPost simplifies managing your Google Business Profile (GBP). It’s a powerful tool that schedules your posts, monitors your reviews, and delivers analytics, all aimed at enhancing your local search presence.
User Reviews:
Users frequently praise RecurPost for its robust GBP management capabilities, highlighting how it streamlines their social media workflow and enhances engagement with their local audience. Real estate professionals note the significant time savings and improved online presence as key benefits.
Key Features
- GBP Post Scheduling
- Review Management
- Call-to-Action (CTA) Button Support
- Bulk Scheduling
- Video Support
- Support for Offer posts
- Library function for recurring posts
- Best Time feature
Price starts at: $25 / month
Ratings
Overall Score: 4.6
Pros and Cons
- Affordable options make it accessible for businesses of all sizes
- Direct integration with Canva, ChatGPT, and Zapier enhances workflow efficiency.
- Higher post success rates as they fix common issues, such as missing fields, too small or too large an image, etc. by themselves.
- When a post gets rejected by Google’s automated system at a later time, RecurPost informs you so that you can attend to it. RecurPost is the only platform to do so.
- Additional steps are required for integration with some Google Business features.
- Access to the calendar for scheduling may require a learning period for new users.
Best for: Small to Medium-sized Businesses
Support:
RecurPost is known for its outstanding customer support, offering live chat, email assistance, and a comprehensive knowledge base to ensure users can make the most out of their GBP management.
#2 Hootsuite
Hootsuite does not support posting on Google business profile directly. However, Freshworks has created an app that you can download in your Hootsuite account to schedule Google business profile posts.
User Reviews:
Many businesses appreciate Hootsuite for its ability to manage multiple aspects of its online presence, including Google Business Profile listings. The tool’s comprehensive analytics and user-friendly scheduling features are particularly praised for helping businesses increase their local market engagement.
Key Features
- Scheduled Posting
- Conversion Tracking
- Local Search Analytics
- Interactive Planning Calendar
Price starts at: $99 / month
Ratings
Overall Score: 4.5
Pros and Cons
- Easy integration with Google Business Profile ensures smooth scheduling
- Alerts for new customer reviews help maintain a stellar business reputation
- In-depth analytics provide valuable insights into your local search performance
- The comprehensive suite of features may be more than what a small business needs
- Does not support video posts.
- Lacks CTAs options like offers and events
Best for: Small to Large Businesses and Agencies
#3 Planable
Planable shines as a premier content management platform, designed to simplify and coordinate your Google My Business account management. While Planable excels in content planning, it seamlessly integrates social media management capabilities. This dual focus ensures that your content not only resonates with your audience but is also shared at the right time, making Planable an invaluable asset for businesses prioritizing effective content strategy and execution.
User Reviews:
Customers often highlight Planable’s ease of use and collaboration features as significant time-savers for content planning. The ability to preview and edit posts collaboratively before scheduling is frequently mentioned as a standout benefit.
Key Features
- Intuitive Scheduling
- Team Collaboration
- Content Preview
- Centralized Comments
Price starts at: $55 / month
Ratings
Overall Score: 4.3
Pros and Cons
- Streamline GMB content planning and approval process for teams.
- Simplifies collaboration with a clear, visual content calendar.
- Can add Offer, Event of a CTA button
- Supports photos, text, and video in a post
- May not offer as extensive analytics as other dedicated GMB tools
- Geared more towards collaboration, it might offer more features than a solo user needs.
- Does not support fixing a rejected post automatically
Best for: Marketing Teams and Social Media Agencies
#4 SocialPilot
SocialPilot simplifies Google Business Profile management by offering a comprehensive suite of tools designed to boost your local presence. From scheduling posts to engaging with customers and analyzing results, SocialPilot makes it easy for businesses to maintain an active and appealing profile.
User Reviews:
Users praise SocialPilot for its comprehensive approach to social media management, including Google Business Profile. The ease of scheduling and managing posts across multiple locations, coupled with the ability to analyze performance, makes it a favorite among businesses looking to enhance their local search presence.
Key Features
- Effortless Post Scheduling
- AI-crafted captions tailored for your business
- Content Library
- Bulk Scheduling
Price starts at: $30 / month
Ratings
Overall Score: 4.4
Pros and Cons
- Image, GIFs and video support for posts on GBP
- Bulk scheduling features make it easier to manage multiple listings.
- Offers in-depth analytics to track performance.
- Customized CTA options available.
- Tool does not automatically fix the errors when Google rejects the post.
- While offering competitive pricing, businesses with very basic needs might find some features unwanted
Best for: Digital marketing agencies and SMBs
#5 Sprout Social
SproutSocial extends its robust social media management offerings to include Google’s Business Messages, enabling businesses to connect with their local audience directly through Google Search and Maps. It simplifies engagement and helps you manage conversations where it matters most.
User Reviews:
Users often highlight SproutSocial’s seamless integration with Google’s Business Messages as a game-changer for local customer engagement. The convenience of handling all customer communications in one place is frequently cited as enhancing the overall efficiency of their business operations.
Key Features
- Integration with Google's Business Messages
- Unified Messaging Inbox
- Streamlined Communication Workflow
- Performance Reporting
Price starts at: $199 / month
Ratings
Overall Score: 4.3
Pros and Cons
- Supports video content enabling dynamic post scheduling.
- Centralized messaging helps maintain a cohesive communication strategy across platforms.
- Offers tools for managing and responding to customer reviews.
- Facilitates scheduling multiple posts at once.
- No dedicated buttons for CTAs, offers, and events for Google Business Profile.
- Does not fix errors by itself if a post is rejected by Google.
- Pricing may be on the higher side compared to simpler, specialized GMB tools.
Best for: Medium to Large Businesses and Social Media Agencies
#6 Sendible
Sendible is a specialized social media management tool that optimizes your Google Business Profile. It offers seamless scheduling, real-time review alerts, and insightful analytics to enhance your visibility on local search.
User Reviews:
Users commend Sendible for its robust set of features that not only help manage Google Business Profiles efficiently but also significantly cut down on the time it takes to engage with local customers. The analytics features are frequently highlighted as particularly beneficial for fine-tuning local marketing strategies.
Key Features
- Direct Scheduling to GBP
- Review Alerts
- Performance Analytics
- Content Planning
Price starts at: $29 / month
Ratings
Overall Score: 4.5
Pros and Cons
- Integrations are available for third-party apps.
- Does not offer a CTAs button.
- Detailed analytics improve local search strategies.
- Does not support video posts.
- Can be complex to navigate for first-time users.
- The breadth of features may be overwhelming for businesses only looking to manage GBP.
Best for: Businesses of all sizes and agencies
#7 NapoleonCat
NapoleonCat offers a strategic approach to Google My Business management, enabling businesses to effectively automate their local presence. It specializes in simplifying post-scheduling, real-time interaction with customer reviews, and delivering key performance insights for your GMB profile.
User Reviews:
Business owners and Social Media Managers often commend NapoleonCat for its ability to consolidate GMB management into one intuitive platform. Its time-saving automation and user-friendly review management are among the most praised features in reviews.
Key Features
- Automated GMB Scheduling
- Interactive Review Management
- Analytics Dashboard
- Cross-Platform Management
Price starts at: $48 / month
Ratings
Overall Score: 4.3
Pros and Cons
- Manage reviews and ratings in one place
- Get notified about new reviews and reply through one dashboard
- Enhances customer relations with efficient review management.
- Post product updates, discounts, and special offers with CTA buttons.
- Video posts are not supported.
- Detailed Analytics is a miss.
- Does not automatically fix the errors.
Best for: Businesses of all sizes
#8 Loomly
Loomly brings clarity and efficiency to managing your Google Business Profile. This integration-focused platform simplifies the way you publish content, engage with your audience, and measure the success of your local listings.
User Reviews:
Loomly users often express satisfaction with the platform’s intuitive design and the way it simplifies Google Business Profile management. The convenience of having a one-stop shop for scheduling and analytics is frequently mentioned in positive reviews.
Key Features
- Seamless GBP Content Publishing
- Engagement Tools
- Analytics Integration
- Centralized Calendar
Price starts at: $42 / month
Ratings
Overall Score: 4.3
Pros and Cons
- Auto-post to Google Business Profiles.
- Share Content to Multiple Locations.
- Customize approval workflows.
- Bulk scheduling feature is missing.
- Does not support video posts.
- No support for different types of CTAs.
- Calendar function may be hard to access
Best for: Agencies, freelancers and startups
#9 OneUp
OneUp offers a straightforward and cost-effective solution for managing your Google My Business listings. With its focus on simplicity and efficiency, OneUp enables businesses to schedule posts, analyze performance, and engage with customers, all aimed at boosting local visibility and interaction.
User Reviews:
Business owners frequently applaud OneUp for its ease of use and effectiveness in managing Google My Business listings. The tool’s ability to schedule posts on Google Business Profile and engage with customers directly is often highlighted as particularly beneficial for enhancing local business visibility.
Key Features
- GMB Post Scheduling
- Customer Engagement
- Performance Insights
- User-Friendly Interface
Price starts at: $36 / month
Ratings
Overall Score: 4.1
Pros and Cons
- Supports the CTAs button.
- Can create view-only shareable calendar links.
- Can bulk upload the posts in advance.
- Reply directly to Google reviews.
- No support for Video posts.
- The analytics, while helpful, may not be as in-depth as those provided by larger platforms.
Best for: Small to Medium-sized Businesses
#10 SocialBu
SocialBu is an all-encompassing tool designed to streamline the management of your Google Business Profile. It offers the flexibility of scheduling posts, engaging with customer feedback, and monitoring your local presence through a single dashboard.
User Reviews:
Users often praise SocialBu for its robust management capabilities, particularly appreciating how it centralizes Google Business Profile operations. The platform’s intuitive design and the efficiency it brings to handling customer interactions are common highlights in user feedback.
Key Features
- Google My Business Scheduling
- Customer Interaction
- Insightful Analytics
- Multi-Account Management
Price starts at: $19 / month
Ratings
Overall Score: 4.1
Pros and Cons
- Automate posting from RSS feeds
- Bulk schedule your Google My Business posts
- Review posts before they are published
- Image, video, album - post anything
- Basic post, no support for CTAs button.
- Does not provide offers and events function.
- No automatic solution for rejected posts.
- Can’t respond to customer reviews directly.
Best for: Social Media Managers and Agencies
Conclusion
Google Business Profile scheduling tools are a smart investment for any business serious about its local visibility. By keeping your GBP active with fresh content, offers, and events, you’ll improve your search rankings, attract more customers near you, and establish a strong local brand presence.
These tools save you valuable time and streamline your entire social media workflow, especially when working with a team or managing multiple locations. Choosing the right Google Business Profile scheduling tool for your agency can unlock new levels of efficiency and make your real estate clients stand out in the local market.
Frequently Asked Questions
Manually updating your Google Business Profile (GBP) can be time-consuming, especially for businesses with multiple locations. Scheduling tools automate updates, saving time and ensuring consistency across your listings.
Consistent updates via a scheduling tool signal to Google that your business information is current and reliable, improving your visibility and rankings in local search results.
Yes, many GBP scheduling tools offer features that allow you to monitor and respond to reviews and messages, enhancing customer engagement and your online reputation.
Absolutely. There are several scheduling tools available with varied pricing structures, including options tailored for small businesses. Some offer free trials, letting you test their features without commitment.
Consider your specific needs, such as key features, budget, ease of use, integration with other marketing tools, and the quality of customer support. Identifying your priorities will help you choose the best tool for your business.
Most GBP scheduling tools are designed with user-friendly interfaces that require minimal technical expertise. They aim to simplify your workflow, not complicate it.
Many scheduling tools provide analytics and reporting features that offer insights into your listings’ performance, including views, engagement, and the impact on your local search rankings.
Saurabh Chaturvedi is a content writer at RecurPost. Specializing in social media management and marketing, Saurabh is dedicated to crafting engaging and informative articles. His passion for clear, exciting content keeps readers eager for more.