Metricool: In-depth review
Best For:
Pricing:
Top Features
SMBs, Influencers, Agencies
Per Month
- Integrated Advertising
- Competitor Analysis
- Auto-lists for Twitter to organize followers and non-followers
- In-depth website analytics with metrics integration from Google Analytics
- Smartlink for Instagram and TikTok bio
Individuals, businesses, Agencies
$25
Per Month
- AI-powered scheduling for optimized post-times
- Evergreen Content Marketing
- Advanced team collaboration without extra credentials
- AI-driven posting time Optimization
- Recurring posts to maximize content impact
- Seasonal Libraries
- AI Image generator
No credit card required
Metricool Comparisons
Overview
Metricool is an all-in-one digital marketing tool that serves as a crucial resource for businesses, marketers, and content creators aiming to optimize their online presence. It integrates the management of social media profiles, advertising campaigns, and web analytics into one comprehensive platform, making it easier to oversee and coordinate digital strategies from a centralized dashboard.
The platform is especially valued for its ability to schedule and analyze social media content across multiple networks simultaneously, including Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Metricool's capabilities extend beyond social media management to include powerful tools for monitoring and optimizing digital advertising campaigns. This includes detailed analytics that help users refine their spending and improve return on investment.
Additionally, Metricool offers real-time analytics which are essential for timely adjustments to content and strategies, ensuring that users can quickly respond to audience interactions and engagement metrics. This immediate insight is complemented by the ability to compare performance against competitors, giving users a clear view of their market position and helping them to strategically navigate their niche.
Overall, Metricool simplifies the complexities of digital marketing by providing a suite of tools that not only saves time but also enhances the effectiveness of online campaigns.
Metricool Ratings
Metricool earns a solid 8.4 out of 10 in our evaluation. The platform shines with its extensive analytics capabilities and robust ad management features, positioning it as a formidable player in the social media management arena. However, when juxtaposed with RecurPost, Metricool reveals some gaps, especially in terms of content scheduling flexibility and user interface simplicity, where it could enhance its user experience further.
| Feature | Metricool | RecurPost |
| Pricing | 8/10 | 9/10 |
| Users | 7/10 | 10/10 |
| Features | 8/10 | 9/10 |
| Support | 7/10 | 9/10 |
| Scalability | 8/10 | 9/10 |
Metricool reviews
Positive Reviews
My favorite aspects of metricool are the price, the number of accounts you can post to, easily cross-posting, easily editing cross-posted posts, the preview function, and the easy scheduling functions. And the analytics are AMAZING! I’m getting more into using the competitor analysis tool tool.
One highlight is its ability to manage multiple social networks from one place. This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance effectively.
Automated reporting and scheduling of social media content is a huge time saver. You can concentrate all your work on a single platform.
Negative Reviews
Unfortunately, metricool doesn’t hold its promise. Only standard posts are supported, carousel, stories, reels, or any video format are not supported at this point. this is a deal breaker. plus customer support doesn’t reimburse you if you are not happy with the product. deal breaker too.
The UI feels a little clunky, but the UX is fine. I would hope to see a design refresh by now as this doesn’t feel as modern as other similar solutions.
At first, connecting with Facebook (and Instagram) at a full level can be somewhat complicated if you have your personal account open, so I recommend closing all social media sessions in that browser except for the account you want to connect, it is something I think Metricool should explain the issue of connected accounts in the Facebook media center. And the publication schedule could be a little more complete, but they are the only two errors that I have seen in many months.
Metricool Pros and Cons
Pros
Comprehensive Dashboard: Metricool offers a unified dashboard that consolidates social media, ad management, and analytics in one place, simplifying the monitoring and management of digital campaigns
Advanced Scheduling Tools: The platform allows for precise scheduling of posts across multiple social media channels, enabling consistent content delivery without requiring constant manual input
In-Depth Analytics: Metricool provides detailed analytics for both organic and paid content, offering insights into performance metrics such as engagement rates, audience demographics, and optimal posting times
Competitor Tracking: Users can monitor their competitors’ social media performance, which helps in understanding market trends and adjusting strategies accordingly
Cons
Learning Curve: New users may find the interface and the wealth of features a bit overwhelming at first, requiring a period of adjustment to fully leverage the platform’s capabilities
Limited Customization: While Metricool offers a lot of data, the options for customizing the appearance of reports and dashboards are somewhat limited compared to some other tools in the market
Pricing Structure: The free version is quite limited, and full functionality requires a paid subscription, which might not be cost-effective for smaller businesses or individual users
Customer Support: Some users have reported that customer support can be slow, and the availability of resources or help guides is not as extensive as it could be
Real-Time Data Limitations: While it offers real-time analytics, the updates and some specific real-time data points may not be as immediate or comprehensive as provided by some competing platforms
Metricool Pricing
Metricool has 3 plans other than its free plan:
- Starter: Priced at $18/month(billed annually) and $22/month(billed monthly), this plan offers all basic features like planning up to 2000 content pieces monthly, LinkedIn connection, Limited Twitter(X) analytics, 100 competitors profile analysis, Downloadable reports, and AI assistant, etc
- Advanced: Priced at $45/month(billed annually) and $54/month(billed monthly), this plan offers most of the advanced features like Team and client access, 5000 pieces of content, Role management, Post approval system, Customizable templates, Looker Studio, Zapier Integration, etc
- Enterprise: Priced at $139/month(billed annually) and $172/month(billed monthly), this plan offers all features including White label reports and planning up to 10000 pieces of content monthly
Metricool features
Content Import
Import photos and videos from your device
Stock images and videos
You can select Stock images or stock videos option, In stock videos you can even select Orientation of Video(Landscape, Portrait, Square)
GIFs gallery and Emojis quick access
AI text Generator and Saved texts
Canva Integration
Metricool Integrates with Canva but not in the same way as other tools do. You need to first login to canva, design then Share then Search Metricool then it will be in the Metricool interface and then you can Schedule the post
Social Inbox
- Supports messages from Facebook, Twitter(X), Google Business Profile, Instagram
- Supports Comments and reviews from Instagram, Twitter(X), Facebook, TikTok, Google Business profile, YouTube, LinkedIn
- Respond to comments or messages with saved replies, apply a filter, leave notes or search by Keywords
Reports
- Create a new template or reuse an existing one
- You can download the whole report as a PDF or PPT and automate the report to be delivered monthly to the Email Address you want
- You can also give the report a logo of your company and easily share it as your company’s personalized report
Post Preview
It shows how the post will look after being posted on each platform on the sidebar for every platform in mobile and PC view
URL Shortener
You can use Metricool’s own Link shortener to add to your posts to track their performance
Thumbnail for Video posts
On Metricool, you can add a cover image or thumbnail for video posts simply by just hovering over your video selecting the menu option, and selecting the upload thumbnail option, or selecting Cover in some cases.
First Comment
You can add First comments to your posts while scheduling for LinkedIn, and Instagram
Smartlinks
Metricool’s SmartLinks feature allows users to create a customizable landing page that consolidates multiple links. Ideal for platforms like Instagram that limit link use, it enables easy navigation and increased engagement by directing followers to various online resources via a single bio link. This tool simplifies user experience and enhances content accessibility.
Zapier Integration
You can connect your Zapier account with your Metricool account to help you automate your publishing queue from anywhere (Google Sheets, Google Calendar, Trello, Slack & more)
Alt Text
You can add alt text to your posts for Twitter(X), Pinterest, and Facebook through Metricool while scheduling posts
Workspace Management
You can have different workspaces for different clients
With this feature, you can create separate spaces for each client and have different team members in each space
Mobile App
With the Metricool mobile app, you can analyze and generate reports for your social channels
Autolist
In Metricool, you can make an Autolist and add some content to it to be published automatically and recurringly at your selected days(monthly or weekly) and times. You can import content from a CSV or connect a RSS feed to it
Competitor channels
With Metricool, you can even have data on your competitors about what they post, and the performance of their posts simply by just adding a competitor in Competitor channels
Team Collaboration
- You can invite your team on Metricool to work together, create or approve posts, etc or you can even make an approval workflow
- You can assign Team roles to users(manager, Editor, Analyst, Content Creator, and Client)
Social Calendar
- Multiple views of Calendar like List, Day, Week, Month
- Export Calendar as a CSV file
- Change Timezone for Calendar
Image Editing
You can edit the image with various tools available in Metricool
Crop
Filters
Finetune
Sticker
Draw
Frame
Censure
Resize
Customer Support
In Metricool you can either read their blogs for common problems or they have customer support on which they reply whenever their agents are free
Conclusion
While Metricool offers a robust set of tools for social media management and analytics, it’s important to consider how it stacks up against competitors like RecurPost, especially for users prioritizing cost efficiency and specific functionalities. RecurPost excels with features tailored to small to medium businesses, making it a potentially more appealing choice for those looking to maximize their digital marketing efforts without stretching their budget.
RecurPost distinguishes itself with a superior content recycling feature, allowing for the automated reposting of high-performing content at optimal times, thus ensuring continual engagement without constant manual input. Additionally, RecurPost supports direct video uploads to social platforms and provides a white-label solution, enabling agencies to brand their social media management services as their own. These exclusive features make RecurPost particularly attractive for users seeking to streamline their workflow and enhance their brand’s consistency across platforms.
In conclusion, while Metricool is powerful with its comprehensive analytics and multi-platform support, RecurPost’s unique features like content recycling and white-label services offer compelling advantages, particularly for those who need a more focused and cost-effective solution for managing their social media presence.
Frequently Asked Questions
1. Does Metricool offer a free trial?
Metricool offers a free plan but it does not offer free trial for Premium plans
2. How does Metricool’s feature set compare to other social media management tools?
Metricool offers a complete suite of features. However, specific comparisons would depend on the other tool in question.
3. Is there a mobile app for Metricool?
Yes, metricool do have a mobile app for both android and IOS.
4. Can I upgrade or downgrade my Metricool plan anytime?
Most platforms, including Metricool, offer easy in-plan changes, allowing users to adapt based on their evolving needs.
5. How does Metricool handle data security and privacy?
Data security and privacy are paramount. Metricool likely incorporates industry-standard security measures to protect users’ data. For detailed information, it’s best to consult their official documentation.
6. Is training or onboarding provided for new users?
Many platforms offer tutorials, webinars, or onboarding sessions for new users. It’s best to check with Metricool’s official resources for such offerings.