Hopper HQ: In-Depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- Designed for straightforward scheduling
- Unlimited posts and calendar planning
- Bulk creation and basic analytics
- Basic Image Editing options
Individuals, businesses, Agencies
$25
Per Month
- AI-based scheduling for optimized posting times
- Maximize productivity with Bulk Scheduling
- White-label reporting for a professional branding touch
- Create stunning visuals with Canva integration
- Boost productivity with Team Collaboration
- Support all major social platforms
No credit card required
Overview
In the dynamic world of social media marketing, having the right tools can make all the difference. Hopper HQ emerges as a promising contender in this space, offering a suite of features designed to streamline content scheduling, enhance visual appeal, and optimize user engagement.
Catering to both individual influencers and businesses, Hopper HQ aims to simplify the complexities of social media management. In this review, we'll delve deep into its offerings, comparing it with the industry-renowned RecurPost, to determine where it stands in the competitive landscape.
Hopper HQ scores a commendable 7.5 out of 10 in our ratings. This score reflects its comprehensive feature set, user-friendly interface, and adaptability to various social media platforms. While it excels in several areas, there are aspects where competitors like RecurPost have an edge, particularly in terms of advanced analytics and overall value for money. The rating is a testament to Hopper HQ's potential, but also an indication that there's room for improvement.
| Features | Hooper HQ | RecurPost |
|---|---|---|
| Pricing | 7 | 9 |
| Users | 6 | 10 |
| Analytics | 8 | 10 |
| Bulk Create | 8 | 9 |
| Hashtag Explorer | 7 | 10 |
Hopper HQ Reviewa
Positive Reviews
I find Hopper to have a functionality and ease of use that I’ve not had before. When we have had issues with the software, customer service has always been top notch!
~ Anne K. (Capterra link)
In our busy lives we do not always get to post to company social media platforms, luckily with Hopper HQ ensuring there are regular posts is easy and can be scheduled months in advance to ensure there is always something happening. The ease of use is amazing and it Hopper HQ is the most cost effective. Posts are always on time and customer service when things go wrong is amazing.
~ Sharri V. (Capterra link)
I’ve used Hopper for years now. From running 20+ client accounts to now, freelancing with just a handful, it’s the best solution for my time management and overall client account management.
~ Rachel H. (Capterra link)
If you need to be in front of your clients on multiple platforms, look no further. Hopper HQ will save you time and money. Schedule your posts and don’t look back! The staff and help center are amazing with any questions you might have. We use it for IG, FB, Linkedin and Twitter.
~ Katie W. (Capterra link)
Easy, efficient, professional. As the owner of my company, social media is usually the part of my job that needs to come from me but i like doing the least as I need to put hours aside to organise. With Hopper, its a joy to use, plan and schedule.
~ Elliot B. (Capterra link)
Negative Reviews
It’s constantly disconnecting. There is no point in scheduling posts if you have to go check that your scheduling tool is working every day. After months of frustration, we asked them to shut down our account literally on the day the payment was being withdrawn. They both refused to refund that payment and to shut down our account when we asked. They said we had to pay for another month of not using their unreliable products per their policies.
~ Cara P. (Capterra link)
I wish it was possible to add a bit more automation to the app. For example, I publish one drawing per day to my three networks. Currently, I have to front-load the entire task–pick an image, add a caption, set a publication date–over and over and over. It would be easier if I could, say, pick a range of dates, set one upload per day and have it pull the images in alphabetical order from a specific directory. So on day one, it would pull image001.foo, then the next day image002.foo etc.
~ Eric K. (Capterra link)
For the whole two weeks of the free trial I was unable actually get the software to work and post on Instagram. Support is absolutely useless. They take days to reply, if they bother at all, and then email you a link to a help page on their website that doesn’t even exist! On the last day of the free trial they told me they had escalated my problem to their engineers. Unfortunately I will never know if their software can work as I had to cancel my free trial before they started charging me for a service that doesn’t work. A complete waste of time and energy. AVOID!!!!
~ Natalie H. (Capterra link)
Customer service is a complete joke. Based on lack of features and bad attitude I won’t use this garbage again.
~ Emma P. (Capterra link)
Fails posts. Doesn’t schedule videos. Doesn’t accept photos that are “too tall” while when you post manually on Instagram it’s not a problem.
~ Irina A. (Capterra link)
Hopper HQ pros and cons
Pros
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- Unlimited Posts: Hopper HQ offers unlimited posts even in its basic plan. This ensures that businesses and individuals with a frequent posting schedule aren’t hindered by post limits. It’s a significant advantage for those who have a lot of content to share and don’t want to be constantly monitoring their post count.
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- Grid Planner: The Grid Planner is a unique feature that allows users to visualize their Instagram feed. It ensures that posts are cohesive and aesthetically pleasing. For brands aiming to maintain a specific theme or color palette, this tool is invaluable. It provides a preview of how the feed will look, allowing for adjustments before posts go live.
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- Bulk Create: The Bulk Create feature is a time-saver. Users can prepare and schedule multiple posts at once, ensuring that they can plan their content strategy well in advance. This is especially beneficial during promotional campaigns or product launches.
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- Calendar Planner: With the Calendar Planner, users can get a bird’s eye view of their posting schedule. It aids in identifying gaps, ensuring a consistent posting rhythm, and helps in commemorating special events or holidays.
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- Competitive Pricing: While there are cheaper tools available, the range of features offered in the basic plan of Hopper HQ provides good value for money, especially for individual users or small businesses.
Cons
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- Limited Users in Basic Plan: The basic plan restricts access to just one user. For businesses with a team, this can be a significant limitation, requiring an upgrade to the Pro plan for more user access.
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- Hashtag Explorer Limited to Pro Plan: The Hashtag Explorer is a powerful tool for enhancing post reach. However, its limitation to the Pro plan means basic users miss out on this feature.
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- Annual Billing: The pricing, when billed annually, might not be appealing to everyone, especially small businesses or freelancers who prefer monthly billing options.
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- Lack of Advanced Analytics in Basic Plan: While Hopper HQ offers analytics, the depth and breadth of insights might not be as comprehensive as those provided by competitors like RecurPost.
Hopper HQ Pricing
Hopper HQ offers two main pricing plans:
The Basic Plan is priced at $16/month, but this is billed annually. This plan provides users with unlimited posts, a calendar planner, a grid planner, analytics, and the bulk create feature. However, it’s limited to just one user.
The PRO Plan is a step up, priced at $32.5/month, again billed annually. It includes everything from the Basic Plan and adds the Hashtag Explorer, unlimited users, post approvals, and the CSV upload feature.
Hopper HQ Features
Unlimited Posts: Hopper HQ’s unlimited posts feature ensures that users never run out of their posting limits. This is particularly beneficial for active businesses or influencers who have a lot to share. With no restrictions, users can focus on creating quality content without worrying about hitting a ceiling.
Calendar Planner: The Calendar Planner is more than just a scheduling tool. It provides a visual representation of your content strategy, helping identify gaps, plan for special occasions, and ensure that there’s a consistent flow of posts to keep the audience engaged.
Grid Planner: Instagram is as much about aesthetics as it is about content. The Grid Planner allows users to design a visually appealing feed by arranging and rearranging posts. This ensures brand consistency and can significantly enhance profile attractiveness.
Hashtag Explorer (Pro Plan): Using the right hashtags can exponentially increase post reach. The Hashtag Explorer helps users find trending and niche-specific hashtags, ensuring that their content reaches a broader and more targeted audience.
Unlimited Users (Pro Plan): Collaboration is key for many businesses. The unlimited users feature ensures that an entire team can work on the platform, from content creators to approvers, making the process seamless.
Post Approvals (Pro Plan): Quality control is crucial for maintaining brand reputation. The post approval process ensures that every post is vetted and aligns with brand guidelines before it’s published.
CSV Upload (Pro Plan): For businesses that plan their content strategy in advance, the CSV upload feature allows for bulk uploading of posts. This is especially useful for campaigns or when working with content created by external agencies.
Conclusion
Hopper HQ is a robust social media scheduling tool with a range of features tailored for both individual users and businesses. Its unlimited posts and grid planner are standout features in the basic plan. However, to truly unlock its potential, the Pro plan is recommended. When compared to RecurPost, while Hopper HQ has its strengths, RecurPost offers a more comprehensive suite of features at a competitive price point.
Frequently Asked Questions
Is there a free trial available for Hopper HQ?
Most tools offer a free trial for users to test out their features. It’s best to check Hopper HQ’s official website for the most up-to-date information.
Can I switch between plans easily?
Typically, tools like Hopper HQ allow users to upgrade or downgrade their plans based on their needs. However, it’s recommended to check their terms of service or contact their support for specifics.
Is there a mobile app available for Hopper HQ?
Many social media scheduling tools offer mobile apps for on-the-go scheduling and management. Users should check the app stores or the official website of Hopper HQ for details.
How does Hopper HQ’s analytics feature compare to RecurPost’s?
While Hopper HQ offers analytics, RecurPost provides advanced analytics that give deeper insights into post performance and audience engagement.
Is there a limit to the number of social media profiles I can connect to Hopper HQ?
The number of profiles you can connect typically depends on the plan you choose. It’s best to refer to their official pricing page for specifics.
Does Hopper HQ support all major social media platforms?
Most scheduling tools support major platforms like Instagram, Facebook, Twitter, and LinkedIn. However, it’s essential to check Hopper HQ’s platform compatibility to ensure it meets your needs.
How does the post approval process work in the Pro plan?
The post approval process allows team members to review and approve posts before they go live, ensuring that the content aligns with brand guidelines and standards.