CoSchedule: In-depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- Content library requires an upgraded account
- Limited post customization
- No team collaboration
- Offers a free calendar for basic social publishing.
- No bulk upload
Individuals, businesses, Agencies
$25
Per Month
- Robust content library included
- Highly customizable posts
- Easy team collaboration
- Provides AI-based scheduling for optimized posting times.
- Bulk upload with CSV
- Evergreen Recycling Content
- Personalized white-label reporting for a professional touch.
No credit card required
CoSchedule Comparisons
Overview
In today's fast-paced digital world, effective social media management is crucial for businesses and content creators alike. As you explore various social media management tools to help streamline your social media marketing efforts, you might have come across CoSchedule - a promising social media management software.
In this article, we'll delve into what CoSchedule has to offer, exploring its features, advantages, and limitations. As we embark on this journey, we'll also introduce you to RecurPost, a leading social media management tool that stands as a strong alternative to CoSchedule.
CoSchedule is Suitable For: Small Businesses, Content Creators, Digital Marketing Agencies, Solopreneurs and Freelancers.
CoSchedule Ratings
With CoSchedule being one of the contenders in this competitive landscape, a lot of other tools have emerged in the market. These tools offer an array of features designed to simplify content scheduling, engagement, analytics, and more. The right tool can save you valuable time, improve your content strategy, and enhance your brand's online presence.
One such tool is RecurPost - a solution that has garnered immense praise for its effectiveness and user-friendliness and is proven to be the best CoSchedule alternative.
| Feature | CoSchedule Rating | RecurPost Rating |
|---|---|---|
| Ease of Use | 8.7 | 9.2 |
| Bulk Scheduling | Yes | Yes |
| Social Inbox | No | Yes |
| Advanced Analytics | No | Yes |
| URL Shortener | Yes | Yes |
CoSchedule Reviews
Positive Reviews
With the task and project templates, CoSchedule makes it easier to outline, manage, and scale projects that require cross-marketing collaboration. Taking the time to create Project templates (and matching task templates) has helped us to scale our capacity, keep our to-do’s organized, and manage deadlines.
~ Mackenzie J. (Capterra link)
This tool is perfect for people like me who are forever busy. I can just plan ahead and schedule all my posts and projects at once. On top of that, I can always edit anything into and out of my schedule. When it comes to project management, it’s so easy to attach files and tag your teammates.
~ Victoria M. (Capterra link)
I love being able to see all of our social and blog content scheduled out in one location. It is easy to schedule out content and ReQueue is amazing for the days when our content is light.
~ Anna L. (Capterra link)
easy-to-use – nice calendar feature – easy social media scheduling – great drag and drop functionality
~ Sancar S. (Capterra link)
I’m a heavy user of Coschedule. Actually, they even invited me to their podcast as they saw that we really use a lot the tool. I use it mainly as a Twitter and LinkedIn post planner as there’s no option to schedule posts inside these tools. We also use it as an editor calendar to mark all new blog posts and email campaigns. The big pro is their easy drag&drop interface. I like the fact that you can change the time of publishing the post in a second (it’s important when there’s for example some problem with the application and we don’t want to post anything then).
~ Agnieszka J. (Capterra link)
Negative Reviews
I feel like there is so much more to this software that I am just not utilizing at this time as it is just me using it and not a team. I thought the social scheduling would be sup helpful for me, but again, for my purposes, there are other tools that will work for me that are simpler and less costly. The templates are great but the setup could be easier and quicker, in my opinion.
~ Mindi I. (Capterra link)
If I knew from the start that your Instagram pages need to be converted to a business page I wouldn’t have bought the product. I have had trouble ever since with Instagram to convert and it just doesn’t work.
~ Rachel S. (Capterra link)
Couldn’t move around rescheduled items in Queue. No option for select all in archiving No option for select all when deleting Confusing reQueue mechanism since last december!
~ Zahra H. (Capterra link)
The upload a doc functionality has not always worked. My team works with Google Docs and often includes images in the docs, which don’t transfer into WordPress from CoSchedule very well in our experience. We have to upload the images separately to WordPress anyway so there is no time saved by uploading a doc instead of just copy/pasting the content. When they updated their pricing, they really pushed their social media scheduling feature, but we didn’t need that because our company uses a different platform for social media. We were able to de-select that when upgrading our plan but we didn’t need all the extra functionality the Team Marketing plan offered.
~ Brandon W. (Capterra link)
Important features for monitoring are missing as are the in depth reporting needed to measure success.
~ April V. (Capterra link)
CoSchedule pros and cons
Pros
Intuitive User Interface:
CoSchedule’s intuitive user interface is a standout feature that sets it apart from other social media management tools. Navigating the platform is a breeze, even for users with limited technical expertise.
The clean and well-organized layout allows users to find and access features easily, resulting in a smooth and efficient workflow. Whether you’re a seasoned marketer or a beginner, CoSchedule’s user-friendly design ensures that you can start managing your social media accounts without any steep learning curve.
Bulk Scheduling:
Time is of the essence in the fast-paced world of social media marketing. CoSchedule’s bulk scheduling feature proves to be a game-changer for content creators and marketers who want to stay ahead of their posting schedule.
With just a few clicks, users can create and schedule multiple posts across various social media platforms, saving valuable time and effort. This time-saving capability enables users to plan their content in advance, maintain a consistent posting frequency, and stay engaged with their audience without constant manual intervention.
URL Shortener:
In the realm of character-limited social media platforms, every character counts. CoSchedule’s built-in URL shortener simplifies the process of sharing links while optimizing character space. With a shortened link, users can convey their message concisely without sacrificing the essential information.
Additionally, the URL shortener also provides valuable tracking insights, allowing users to monitor click-through rates and analyze the performance of their shared content. This data-driven approach empowers users to make data-informed decisions and refine their social media strategies for better engagement.
Collaboration and Team Management:
For marketing teams and agencies, effective collaboration and streamlined communication are vital for successful social media campaigns. CoSchedule excels in this area by providing robust team management capabilities. Team members can collaborate seamlessly, review and approve content, and maintain a synchronized content calendar.
This centralized approach ensures that all team members are on the same page, eliminating potential miscommunications and enhancing overall productivity. By streamlining the content approval process, CoSchedule empowers teams to work together efficiently, even when spread across different locations or time zones.
AI Content Generation:
Keeping up with a consistent content posting schedule can be demanding, especially for businesses or content creators with limited resources. CoSchedule’s AI content generation feature comes to the rescue, assisting users in creating engaging and relevant content effortlessly.
By leveraging AI technology, CoSchedule analyzes your existing content and audience preferences, generating content suggestions tailored to your target audience. This intelligent content curation saves time and effort while ensuring that your social media channels remain active and engaging to your followers.
Cons
Lack of Social Inbox:
CoSchedule’s notable limitation lies in its absence of a social inbox, a feature crucial for managing and responding to audience interactions in a centralized platform. Without this integrated inbox, users may find it challenging to efficiently monitor and engage with messages, comments, and direct interactions from their audience. This decentralization of communication can lead to missed opportunities for meaningful interactions and potentially impact customer relationships and brand reputation.
Limited Advanced Analytics:
CoSchedule’s analytics capabilities, while functional, may not be as robust as some other social media management tools in the market. As a result, users may find it challenging to gather in-depth insights and conduct comprehensive performance evaluations of their social media campaigns. The limited analytics may hinder data-driven decision-making and the ability to optimize strategies for better audience engagement and reach.
Platform Restrictions:
While CoSchedule supports major social media platforms, it may lack full integration with certain niche platforms. This limitation can be a hindrance for users who have a presence on less mainstream platforms, as they may need to resort to using additional tools to manage and schedule content effectively on these platforms. The lack of seamless integration might lead to inefficiencies in managing diverse social media channels.
Pricing Flexibility:
CoSchedule’s pricing plans may not offer the level of flexibility desired by some users. The predetermined pricing tiers and features may not perfectly align with the specific needs and scale of all businesses. Consequently, users could find themselves overpaying for functionalities they don’t require or being restricted by pricing structures that do not accommodate their unique requirements.
Learning Curve for Advanced Features:
While CoSchedule is user-friendly for basic scheduling tasks, its advanced features, such as AI content generation, may present a learning curve for users who are not tech-savvy or experienced with utilizing AI tools. This learning curve might deter some users from fully leveraging the platform’s advanced capabilities, limiting the benefits they can reap from the tool’s more sophisticated functionalities.
CoSchedule Pricing
CoSchedule offers a free plan that allows you manage 2 social profiles. This can be useful for influencers or bloggers managing 1-2 social media profiles. However, for managing more profiles, you will be required to choose the Pro Plan, which costs $29 per month (billed annually).
If you are interested in more advanced functions like content optimization tools and management of marketing campaigns, you can contact them and get details about the Marketing Suite Plan.
CoSchedule Features
Ease of Use
CoSchedule’s intuitive and user-friendly interface stands as one of its greatest strengths. From the moment you log in, the platform’s thoughtful design and logical layout guide you effortlessly through the social media management process. Whether you’re a seasoned marketer or a beginner, navigating CoSchedule feels like second nature.
The platform’s easy-to-understand features and straightforward functionalities ensure that you can efficiently manage your social media accounts without any technical expertise or extensive training. With CoSchedule, you can hit the ground running and focus on crafting compelling content to captivate your audience.
Bulk Scheduling
Time is a precious commodity, especially when managing multiple social media accounts. CoSchedule’s bulk scheduling feature comes to the rescue, streamlining your content planning and saving you valuable hours each week. With just a few clicks, you can craft and schedule a batch of posts to go live across various social media platforms simultaneously.
This streamlined approach ensures a consistent posting frequency, maximizing your audience reach and engagement. Whether you’re planning a week’s worth of content or organizing a month-long campaign, CoSchedule’s bulk scheduling empowers you to stay ahead of your content calendar, leaving you with more time to focus on other aspects of your business or content creation.
URL Shortener
In the age of character-limited social media platforms, every character counts. CoSchedule’s built-in URL shortener proves to be a small yet impactful feature that enhances your content sharing efficiency. With a simple click, CoSchedule shortens your lengthy URLs into concise, eye-catching links that leave more room for your captivating captions.
Additionally, the URL shortener provides invaluable click-through rate tracking, allowing you to gauge the performance of shared links and optimize your content strategy accordingly. This data-driven approach empowers you to make informed decisions on what content resonates best with your audience, ultimately leading to enhanced engagement and conversions.
Caption Customization
Brand identity is a critical aspect of any successful social media strategy. CoSchedule recognizes this importance and allows you to customize your social media captions to align with your brand’s tone and style.
Whether you prefer a casual and friendly approach or a more formal and professional tone, CoSchedule gives you the flexibility to infuse your captions with your brand’s unique personality. This personal touch fosters a stronger connection with your audience and ensures that your content remains consistent with your overall brand message.
AI Content Generation
Keeping up with a consistent content posting schedule can be demanding, especially for businesses or content creators with limited resources. CoSchedule’s AI content generation feature comes as a game-changer, providing valuable support in creating engaging and relevant content. The AI-powered tool analyzes your existing content and audience preferences, generating content suggestions tailored to your target audience’s interests.
This intelligent content curation not only saves time and effort but also ensures that your social media channels remain active and captivating to your followers. With CoSchedule’s AI content generation, you can maintain a dynamic online presence and connect with your audience on a deeper level, all while saving valuable time for other critical tasks.
Conclusion
While CoSchedule offers some useful features for social media management, its limitations in terms of a social inbox and advanced analytics may hinder your ability to engage effectively with your audience and measure campaign performance comprehensively.
RecurPost, on the other hand, shines as a powerful social media management tool, providing advanced analytics, a social inbox, and a seamless user experience. With transparent and competitive pricing, RecurPost emerges as the ultimate choice for content creators looking to manage their social media presence efficiently. Embrace the ease and effectiveness of RecurPost to elevate your social media strategy and connect with your audience like never before.
Experience the features today by taking the free trial!
Frequently Asked Questions
1. Which platforms does CoSchedule support?
CoSchedule provides support for scheduling posts on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
2. What is CoSchedule used for?
CoSchedule is used as a social media management tool to schedule, organize, and analyze social media content across various platforms.
3. Does CoSchedule offer a free plan?
Yes, using the CoSchedule’s free plan, you can manage 2 social profiles.
4. Does CoSchedule offer analytics?
Yes, CoSchedule offers analytics capabilities to track and measure the performance of social media campaigns.
5. Which is the best CoSchedule alternative?
RecurPost, with budget-friendly rates, centralized multi-account management, and an impressive feature set, is an excellent CoSchedule alternative.