Are you a marketing agency or influencer struggling to manage multiple Facebook accounts simultaneously? Worry not—Facebook publishing tools are here to rescue your day.
These tools are loaded with features such as automation, analytics, content curation (for those moments you’re facing a creative block), and determining the best time to post, all designed to boost your Facebook Marketing efforts.
However, in this vast array of tools, deciding which to choose can be a daunting task. But fret no longer, as we have compiled a list to help you select the finest Facebook Publishing Tools that will aid in your Facebook Marketing success.
Let’s dive in!
Meet Meta Business Suite: Native Tool for Facebook Publishing
Right after we say hi to Facebook, let’s look at Meta Business Suite. This is Facebook’s tool for helping people like you and me to post pictures/videos on Facebook pages. It’s like having a Swiss Army knife for Facebook.
It lets you schedule your posts, and check out how many people viewed your page and liked your content. It aims to make your life easier while you’re using Facebook and Instagram for your business.
But, Is it the Best We Can Get or Is there more to it?
Even though Meta Business Suite is a super handy tool, it is not enough on its own which makes it only partially reliable.
Here comes the need to have access to those tools that can add more value than Meta Suite and come with its benefits.
Here are the primary differences that will help you make a better decision:
| Meta Suite | Third-Party Tools |
|---|---|
| UI is complex; | UI is easy; |
| Lacks group support for Facebook; | Provides support for Facebook groups; |
| Supports bulk uploading but not bulk publishing; | Supports bulk uploading as well as bulk publishing; |
| Takes too long to respond; | Prompt customer support; |
| Publishing is limited to 30 days; | Allows publishing beyond 30 days; |
| No support for content import from other social media platforms. | Supports content import from other social media platforms. |
Here’s what users have to say :
“Meta Business Suite is terrible. I’m not sure if I’m using it incorrectly or if it’s just poorly designed. I can’t manage all of the functions from my mobile device so I’m restricted to using my laptop.
It is not intuitive at all and I’m constantly lost trying to find leads that have been generated. I would love a simple way to view leads (and ideally respond through FB Messenger), however, I have only found out how to download the leads as a CSV or Excel.
Plus once I download the leads as a CSV and return them later, only the new leads will download and the existing ones are unavailable, meaning I will have like 20 separate files containing different data. Am I using it incorrectly or does Meta Business Suite just suck?”
- Source: Reddit
Source: Capterra
Source: Capterra
Source: Capterra
7 Must-try third-party Facebook Publishing Tools to Make Your Facebook Game Strong:
Since Meta Suite is not a viable option due to its limitations, let’s hop onto the list and see the tools that can help you manage your clients’ Facebook accounts:
Note: We have curated this list of premium Facebook Publishing Tools by conducting proper research, and testing them thoroughly. We have analyzed the functioning of each tool based on automation, AI content curation, analytics, team collaboration, social calendar, and customer support. Factors like ratings, pricing, free trial period, and pros and cons were also considered. This list will help marketers and influencers make well-informed decisions on these tools to expand their business.
RecurPost:
The first tool that tops the list is RecurPost. As fellow marketers, we understand what each social media marketer goes through while maintaining consistency over social media.
As the go-to choice among Facebook Marketing Tools, RecurPost excels in making it a breeze for users to schedule and publish their Facebook content at the best times when their audience is most likely to engage. This feature ensures that maintaining a constant, active presence on Facebook is no longer a time-consuming task.
The platform is not just about scheduling; it enhances the publishing process with a content library for storing and recycling evergreen posts, for maximum impact.
While our users are in love with our additional features like detailed analytics, AI-based caption generator, bulk scheduling, the best time for social media, white label reports, shareable social calendar, and team collaboration, its publishing capability remains the jewel in its crown, offering a straightforward, effective solution for anyone looking to optimize their Facebook strategy with minimal efforts.
Ratings: 4.7
Features: All major social media platforms supported, Bulk Scheduling, Evergreen Content Marketing, Social Calendar, White Label Reports, Team Management, Canva Integration, AI-based Image and Caption Generator, Bag of Hashtags & much more.
Pricing: Starts from only $25/Month (offers discounts on yearly plans!)
Free Trial: 14 days.
Pros:
- Easy to use dashboard.
- Can publish on Facebook personal profiles, pages, and groups.
- Bulk upload & publish your Facebook posts instantly.
- Publish your Facebook posts at the best times and garner more engagement.
- Analyze your Facebook engagement with our built-in analytics feature.
- Manage your Facebook conversations via social inbox.
- Collaborate seamlessly with your team members.
- An evergreen content library that recycles your best-performing post for better engagement.
- Canva designing is made simple with built-in Canva integration.
- Unlike Meta Suite which restricts scheduling beyond 30 days, RecurPost allows scheduling even after 30 days.
- 24*5 quality customer assistance so that you don’t feel stuck while publishing your Facebook posts.
- Import your top-performing post from the other social media platforms.
Want to try it out yourself and see the difference?
Start your free trial (CTA)
SocialPilot:
SocialPilot excels with its straightforward approach to social media scheduling and analytics, making content management across platforms, including Facebook, a breeze. Its standout features include collaboration tools for team campaigns and detailed analytics for insight into post-performance and audience trends. Ideal for businesses and marketers seeking a unified, team-focused solution, SocialPilot streamlines social media strategy with ease.
Pros:
- Pocket-friendly pricing.
- Supports all major social media platforms.
- Powerful team collaboration.
Cons:
- Users may experience a delay in the publication process on certain social media networks.
- SocialPilot doesn’t have advanced image editing features, so you might need to use separate design software for detailed visuals.
- SocialPilot might fall short for those seeking comprehensive social listening or competitor analysis features.
- No support for Facebook personal profiles.
Ratings: 4.4
Features: Social Calendar, Analytics, Team collaboration, AI Content Creator.
Pricing: Starts from $30/month.
Free Trial: 14 days.
CoSchedule:
CoSchedule is celebrated for its marketing calendar, organizing all content and social media strategies, including Facebook scheduling, in one unified platform. It integrates various marketing tasks for seamless management and offers workflow automation to simplify campaign planning and execution. Perfect for marketers looking for a comprehensive solution, CoSchedule boosts productivity and coordination.
Pros:
- Supports Facebook, Instagram, LinkedIn, Twitter and Pinterest.
- User-Friendly Interface.
- Drag-and-Drop Calendar.
Cons:
- There can be a bit of a learning curve to fully utilize all the features.
- Some users find the built-in editor to be less powerful than dedicated content management systems.
- You can schedule posts, but will likely need to receive a notification and manually publish them at the scheduled time
Ratings: 4.4
Features: Unified Social Calendar, Analytics, AI Social Assistance, and Social Message Optimizer.
Pricing: Starts from $19/Month.
Free Trial: 14 days.
Buffer:
Buffer streamlines social media with easy scheduling and publishing across platforms like Facebook. Its intuitive interface and analytics simplify content sharing and engagement tracking, while “Buffer Reply” ensures no interaction is missed. Buffer is ideal for a vibrant and informed social media presence.
Pros:
- Has a simple and user-friendly interface.
- Supports almost all major social platforms.
- Provides content suggestions and ideas with the help of its AI assistant.
Cons:
- If users want to talk and engage with their audience directly, they must use a different tool or platform. Buffer mainly helps with planning and posting content.
- Buffer’s glitches may require manual checks for each post’s success, as it lacks reliable failure notifications.
- The free plan comes with limited features.
Ratings: 4.3
Features: Analytics, Buffer Reply, Team Collaboration, AI Assistant, and Good Customer Support.
Pricing: Starts from $6/Month per channel.
Free Trial: 14 days.
PostPlanner:
PostPlanner boosts social media impact with its unique content discovery engine and scheduling capabilities for platforms like Facebook. It finds and shares high-engagement content suited to audience interests, supported by analytics to refine strategies. Ideal for enhancing social media presence, PostPlanner focuses on delivering content that truly resonates.
Pros:
- Has a user-friendly interface.
- Easily visualize and organize your upcoming social media posts on various platforms with a drag-and-drop calendar.
- Offers basic engagement tools like suggesting hashtags and responding to comments.
Cons:
- Post Planner lacks direct comment and message management, requiring engagement through native social platforms.
- For social listening or detailed competitor analysis, Post Planner might not match the sophistication of other tools.
- Doesn’t work for Facebook profiles.
Ratings: 4.3
Features: Analytics, Content Curator, Image Editor, and Canva Integration.
Pricing: Starts from $11/Month.
Free Trial: 7 days.
Hootsuite:
Hootsuite goes beyond being a simple Facebook post scheduler by offering a full suite of social media management tools. It supports scheduling on multiple platforms, real-time brand monitoring, deep analytics and facilitates team collaboration with tasks and progress tracking. Ideal for businesses looking to enhance their social media strategy and audience engagement.
Pros:
- Team collaboration is supported.
- Supports Facebook, Twitter, LinkedIn (profiles & pages), Instagram, YouTube, & Pinterest.
- The Hootsuite App Directory offers numerous apps for integration with the tool.
Cons:
- New users might find Hootsuite’s dashboard and many features overwhelming, leading to a steep learning curve.
- The free version’s limits on social profiles and scheduled messages make it less suitable for broader social media needs.
- Bulk-scheduled content cannot be paused.
Ratings: 4.2
Features: Owly AI Writer (generate captions, hashtags, content ideas, and more), Analytics, and Social Inbox.
Pricing: Starts from $99/Month.
Free Trial: 30 days.
Agorapulse:
Agorapulse shines in social media management, not just for scheduling Facebook content, but also for its engagement tools and analytics. Its unified inbox makes tracking messages and comments easy, while in-depth analytics help refine strategies. Features like social listening and competitor analysis provide a competitive edge, making Agorapulse ideal for boosting your social media presence.
Pros:
- Unified social inbox
- Social listening
- Insightful analytics
Cons:
- Some users might find the options for customizing reports and dashboards less flexible than desired.
- Cannot directly publish posts to Facebook pages or groups due to Facebook’s API limitations.
- The content calendar lacks the feature of reviewing drafts.
Rating: 3.9
Features: Analytics, Competitor Analysis, Social Listening, Unified Social Inbox, and AI Writing Assistant.
Pricing: Starts from $69/month.
Free Trial: 30 days.
Conclusion:
Facebook doesn’t have to be a solo journey. With tools like RecurPost, SocialPilot, and others, you’ve got a team in your corner. They make posting a breeze, so you can spend more time creating and less worrying about the clock.
Think of them as your digital helpers, ensuring your content always finds its way to your audience, regardless of your day. Ready to take your Facebook game to the next level? These tools are your first step to easier, more impactful sharing.
Let’s get posting and make your voice heard!
Frequently Asked Questions:
Using Facebook Publishing Tools is ideal for managing multiple pages across different networks, as it saves time and streamlines the process. For a single page, direct posting might work.
Yes, many Facebook Publishing Tools come equipped with targeting features that let you specify who sees your posts based on demographics, interests, and more. This helps ensure your content reaches the most relevant audience, enhancing engagement.
You can find the Facebook Publishing tool in the left-hand sidebar of your Facebook page. After accessing it you can start publishing and analyzing your Facebook posts. Also, if you want to schedule your Facebook post, then you can easily do it by using Meta Business Suite.
If you need to include Facebook publishing tools on your page, it might be due to your current page role needing to have the necessary permissions, or you may need to update your Facebook app or browser for the latest features. Checking your Page settings and role permissions can help resolve this issue.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.