Later vs Hootsuite

Later vs Hootsuite: Feature Comparison

Features	Later	Hootsuite
Pricing (per month in USD, pricing is set for the baseline of managing 5 social media accounts)	18$	99$
Free Trial	Yes	Yes
Platforms supported	Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok	Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, TikTok
Bulk scheduling	No	Yes
RSS feeds	No	No
Recurring posts	No	No
Social inbox	Yes	Yes
AI content generation	No	No
Hashtag storage	No	Yes
Caption Customization	No	No
AI images	No	No
Advanced analytics	No	No
White label reports	No	No
URL shortener	No	No
Unlimited workspaces	No	Yes
Team management	No	Yes

Now, let’s compare the two tools in terms of some of their features:

Feature 1: Ease of Use

Ease of use is crucial when it comes to any kind of software. It directly impacts user experience, affecting the speed of adoption, productivity, and overall satisfaction.

According to the given data, Later scores a high 9.2 out of 10 in ease of use. This suggests that Later is intuitive and user-friendly.

It likely has an interface that is easy to navigate, making it simple for users to find and use the features they need.

This simplicity is critical in a social media management tool, where users often need to schedule posts, track engagement, and manage comments or messages across various platforms.

On the other hand, Hootsuite scores a little lower with 8.4 out of 10 in ease of use. Although it’s still a relatively high score, it indicates that some users may find the platform a little more complex or challenging to navigate.

With Hootsuite being a comprehensive tool that integrates a wide array of features, it may take some time for new users to familiarize themselves with the platform and effectively utilize its features.

However, once users overcome this learning curve, Hootsuite’s functionality can prove very beneficial.

Feature 2: Pricing

Later offers its services for $18 per month. This makes it a more affordable option compared to many other social media management tools in the market, including Hootsuite.

For small businesses or individual users who are budget-conscious, this could be a deciding factor.

It’s important to note, though, that the features offered within this price range must also meet the users’ needs.

Hootsuite, on the other hand, is priced at $99 per month, making it one of the more expensive options in this comparison.

However, the higher cost comes with a broader range of features and capabilities, which could justify the pricing for larger businesses or for users with more extensive needs.

Hootsuite’s pricing may reflect its comprehensive suite of tools, providing a one-stop-shop for all social media management needs.

HootSuite is infamous for raising their prices even as much as 10X at times. They don’t even grandfather existing users, so keep that in mind as your pricing might just shoot up in no time. Later is a good alternative, but we have talked about a plethora of other Hootsuite alternatives.

Feature 3: Quality of Support

Quality of support is an essential factor for any software service. Having a helpful and responsive support team ensures that users can get their questions answered and issues resolved quickly.

According to the provided data, Later scores 8.9 out of 10 for quality of support, indicating a high level of customer satisfaction.

Users of Later can expect to have a reliable team backing their usage, providing the necessary assistance when needed. This could include live chat, email support, and a resourceful help center.

Hootsuite, however, scores slightly lower at 7.9 out of 10 for quality of support. Although this is still a decent score, it indicates that some users might have faced issues or delays when seeking assistance.

The effectiveness of the support team could vary based on the complexity of the issues faced or the response times.

Feature 4: Product Direction

Product direction is another important consideration as it represents the company’s vision and the future potential of the product.

Later scores an 8.6 out of 10 for product direction, which suggests that users are generally confident about the platform’s ongoing development and improvement.

This could mean regular updates, new features, and general improvements based on user feedback.

In contrast, Hootsuite scores slightly lower at 7.3 out of 10 for product direction. While this is not a low score, it suggests that users might have some reservations about the future direction and updates of the tool.

This could be related to the pace of innovation, introduction of new features, or adaptability to changing social media trends.

Feature 5: Platforms Supported

The number and type of social media platforms supported by a tool is critical for users who manage multiple profiles across various platforms.

Later supports six platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. This range should meet the needs of many users, especially those focusing on visually-oriented platforms like Instagram and Pinterest.

Hootsuite, however, supports seven platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.

In addition to the platforms supported by Later, Hootsuite also includes YouTube, which is a significant advantage for users who also manage video content.